The Blue Door Ball
Every year the Boys & Girls Clubs of Greater Scottsdale recognizes Youth of the Year finalists at the spring fundraiser gala. Finalists share their personal stories of triumph and transformation and how the Club has helped shape their lives and put them on a path toward great futures. The gala also includes a silent and live auction, dinner and live entertainment.
A new name and brand was created for the fundraiser. It was changed to the Blue Door Ball because the blue door is the Boys & Girls Clubs icon. The door symbolizes opening the door to great futures and opportunities for all youth served. The blue door graphic was used throughout the event from the signage, video imagery to even graphics on cupcakes.