Design Services

Pace Creative Design Studio specializes in brand design and surface design.

Art Cart business cards by Pace Creative Design Studio

Custom Brand Design

Brand design is an important investment. As a business owner, your goal is to have a brand that is professional, recognizable and authentic to you. It is more than just your logo. We will work together through the branding process to develop and design a visual brand that will reflect your core values and reveal your passion.Let's work together to create a comprehensive brand identity that reveals your passion. Throughout the process you will:

  • Understand that design makes an impact on your business.
  • Realize that real design creates emotion.
  • Learn how to implement your new brand across multiple platforms.

Package includes:

  • Custom logo design including alternate logos/icons
  • Brand patterns and illustrations
  • Brand Collateral
  • Brand Style Guide

Surface Design

If you are interested in collaborating or licensing my work, please get in touch.


Watercolor poppies by Pace Creative Design Studio
Art Prints by Pace Creative Design Studio

Branding Process

Every step in the process of creating your new brand identity is intentional and logical. Each step will build upon each other, so that you end up with a strategic and beautiful brand. 

Creative Process


This phase is one of the most important aspects of the process. The goal is to understand your business vision at a deeper level.

One design solution

Instead of showing multiple logo options, I’ll present one brand concept that will be tailored to your business vision and passions. This includes logos, patterns, collateral and more.

Brand Style guide

I  compile all of your brand elements into a style guide. This will help you maintain brand consistency going forward.


Design Standards



be original

Your excitement behind your business is what sets you apart. Let's make sure the design matches that unique passion.


align with the brand

The design must align with the brand. To stay authentic to your brand, the design must not be influenced by what is the latest trend.


create emotion

Real design creates emotion. It is my job to infuse your passion into the design decisions, so when your audience sees the design they automatically feel the spirit of your brand.




BE intentional

The passion behind your business dictates the elements of your visual brand. 


art is logic

The deeper understanding of your business and vision will define the design strategy. 


Design for good

What you do matters. Good causes matter, and they deserve great design. It's how we create a better world.

Erica Pitera, Owner of Sweet Tooth Pediatric Dentistry

"I am beyond thrilled with the final result of my branding design. I can be a very picky person when it comes to design, but I never second guessed my decision to hire Jennifer - she exceeded my expectations! She listened to my ideas and desires for the branding, was very receptive to any changes I requested, and always replied promptly and stayed on track through the entire process. She truly "got" my vision and executed it beautifully, I am so excited to share what we've come up with with the world."


Erica Pitera

Board Certified Pediatric Dentist and owner of Sweet Tooth Pediatric Dentistry



Follow on Instagram for a behind the scenes look.

follow @pacecreative