root + river
root + river was founded on the belief that all brands begin at the root. They partner with leaders who are working to articulate their brand and who want their brand to be authentic.
Each detail in this brand design was crafted to reflect the soulful passion that root + river brings to their business. A lot of the design cues were taken from their organic process of uncovering the root and soul of the brands they work with.
Read more about the process behind designing the root + river brand.
the happy client
co-founder & strategist
root + river
"The experience of working with Jen Pace Duran of Pace Creative on my company's brand was something that design rarely is — totally enjoyable, comfortable and definitive. We had worked with three other designers to capture our essence in design before finding Jen. Never satisfied, I was at least a little skeptical about us getting to a place where both my co-founder and I were pleased with the result.
Jen's process of understanding the brand of our start-up from the heart out, then collaborating on a mood board, then providing designs that reflected all she had learned about us was impressive. She is a listener, an intelligent and intentional designer, and a skilled, modern marketer who combines her mind and art to achieve design greatness.
I trust Jen implicitly with all aspects of our brand, and now rely on her for additional design, including social icons, document templates, presentation decks, infographics and much more.
Her work is thorough, thoughtful, beautiful and impactful. I am not easily impressed.
Even more impressive than her work is her person: she's delightful, totally competent, and a diligent businesswoman. I now refer her to everyone I know."