Live & Local
Every fall the Boys & Girls Clubs of Greater Scottsdale has a culinary fundraiser event. After several years, the event became stale and needed a refresh. A new concept, Live & Local was formed, becoming the Boys & Girls Clubs’ signature fall culinary fundraiser that features the best in Arizona food, spirits and local music.
The goal was to create a brand that felt fun and lively. The use of bright, bold colors infused with playful graphics and icons created a youthful environment that reflects the fun, playful side of the Boys & Girls Clubs.