Her Packing List
Her Packing List is a travel site dedicated to female travelers with a less-is-more attitude, who need advice on packing and travel gear. Born out of her passion for traveling, Brooke Schoenman founded this site to help other women experience how traveling can be life changing. The site also helps ease the stress preparing for a trip by providing over 100 packing lists, travel guides, product reviews and even creative hacks for packing.
The goal of the design was to create a modern feminine (but not frilly) brand that had a mix of vintage/retro inspired elements.