Boys & Girls Clubs

Overview
For years, I worked in-house at the Boys & Girls Clubs and I developed and designed the visual brandy collateral. All materials were created to engage and build relationships with donors, parents, community partners, general public and media. The use of Club members’ impact stories were the keystone for developing the publications and collateral. The pictures, quotes and stories of the youth were used to help the community and donors personally connect to the organization. The goal was simple—for the Boys & Girls Clubs to be recognized as a leader in youth development programming.

Awards
2014 Gold National Marketing & Communications Award – Publications
Boys & Girls Clubs of America

2013 Gold National Marketing & Communications Award – BGCA Initiatives & Special Events
Boys & Girls Clubs of America 

Services
Branding
Creative Direction
Email Marketing
Print Design
Social Media
Video
Web


Website Redesign
Led the Boys & Girls Clubs of Greater Scottsdale website redesign project by collaborating with Crowd Favorite (previously Forty) on the design and development of the site. Curated all photographs, icons and content. The goal of the project was to create a responsive site that captured the essence of the Boys & Girls Club brand and also build a strategic tool for fundraising.

Awards
2015 Gold National Marketing & Communications Award – Interactive/Online Marketing
Boys & Girls Clubs of America

2015 Gold Addy Award (Phoenix, AZ)


Boys & Girls Clubs design work by Pace Creative Design Studio