I'm all about colors and the psychology behind them. Every color is tied to an emotion and as a brand designer I use that to help tell your brand's story.
Here is a quick and simple overview of the emotions that are tied to these colors. If you want to learn more, follow along with my new series – Color Diaries – where each month I’ll study one color, the psychology behind it and how it can affect art and design as well as exploring how I can use it in own my work.
This only scratches the surface of color psychology. Each hue and shade of every color will evoke subtle differences in how the brand is portrayed.
What do your brand colors say about your business?