Pace Creative Design Studio

Greeting Cards Now Being Sold at Target

BIG NEWS! BIG NEWS! Alert the presses! Two of my greeting card designs are now being sold at Target 🎯
 

Birthday Greeting Cards sold at Target | Pace Creative Design Studio

Last week, I walked into a Target store and saw my designs on the shelves! It was surreal and words can't even begin to express how excited I am. This has been one of my biggest dreams and I can't believe it is happening. They have started to roll out in select stores this month. So next time you are in Target look to see if your store has the Minted collection.
 

Greeting card designs by Pace Creative Design Studio | Sold at Target
Greeting card designs by Pace Creative Design Studio | Sold at Target
Greeting card designs by Pace Creative Design Studio | Sold at Target
Greeting card designs by Pace Creative Design Studio | Sold at Target

I had fun styling my cards at a photo styling workshop.

Elephant Birthday Card at Target | Designed by Pace Creative Design Studio
Elephant Birthday Card at Target designed by Pace Creative Design Studio
Go Wild Birthday Card at Target designed by Pace Creative Design Studio

Behind the scenes shot

Behind the scenes of styling my Target greeting cards | Pace Creative Design Studio

How to Create Demand for your Brand

No matter how great your product or services, there is no such thing as a monopoly in today’s marketplace. There is an option for every product or service out there — usually an overwhelming number of options. So how do you get noticed and attract clients in the middle of all the noise? You might be surprised to learn that the key to success is to market your brand, not your product or service. 
 

How to Create Demand for Your Brand | Pace Creative Design Studio

Think about iconic brands like Coca-Cola and Nike. Does Coca-Cola tell you all the ingredients in their product or about where it’s sourced or how it’s made? Nope. Their latest tagline tells you to “Taste the Feeling” and their iconic logo is unmistakable. They’re promising an experience and feeling you have when you use their product. Does Nike talk all day long about their shoe construction or what their exercise wear is made of? No. The iconic tagline “Just Do It” is one of the most successful taglines ever created. Their “swoosh” logo implies movement and both inspire and encourage us to exercise. Even the Dollar Shave Club isn’t talking about the razor you’re buying. Their slogan “Shave Time. Shave Money.” shows they truly understand their audience and know how to speak directly to them.

How does your brand compare to these highly successful brands? You may not have the marketing budget they do, but the principles for standing out in a crowded marketplace are the same and can work for a business of any size.

  • Position your brand by narrowing your focus and staying true to who you serve. Narrowing your focus allows you to better target your ideal client.
  • Become known for who you are and create an emotion associated with your brand. Your brand should reveal the essential value you offer.
  • Create curiosity and belief in the minds of your audience that your brand offers something new—something they haven’t experienced before.
  • Differentiate how your brand looks from your competition. You can stand out by looking different and having a brand design that reflects who you are as a business.

These principles are a good place to start, but don’t confuse branding with advertising or marketing. Advertising is how and where you call attention to your brand. Marketing is actively promoting or “pushing” out a specific message. Branding is communicating your authentic values that clarify what your brand is and is not. It is “pulling” your audience in through attraction.

Is your branding attracting just the right clients to you? I know it can be difficult to figure out, so if you’re ready to strengthen your brand but don’t know where to start, then we should chat. I’m always ready to help with creative ideas, suggestions, and, of course, with custom, hand-crafted designs for you!

How You Know it’s Time for a Rebrand

A couple of weeks ago, I talked about the signs that your brand design needs a refresh, but sometimes a refresh is not enough and you need to commit to a full rebrand. Rebranding is an important step for your business, but should only be done if you truly need it. Here are a few signs that let you know when it is time to rebrand:
 

How you Know it's Time for a Rebrand | Pace Creative Design Studio

Here are a few signs that let you know when it is time to rebrand:

You have outgrown your brand.
When you started your business, you did not have a budget for hiring someone to design your brand. You went the DIY route, which worked for you in the beginning but now that your business has grown it no longer works.

Your brand design lacks emotion.
Your business was founded by your drive to make an impact. You need to rebrand if you design lacks passion. Without an emotional connection, your audience will not feel compelled to interact with your brand.

You have repositioned yourself in the market.
When you grow, your business tends to evolve and change. As you diversify your offerings and adjust who you are marketing to, you will notice that your brand design no longer depicts who you are as a company and it begins to fall flat. 

Most importantly, the main reason to rebrand is so your business goals and values strategically align with how you are visually communicating to your audience.  

Do you feel it is time to invest in redesigning your brand? Let’s chat and we can work together to figure out if rebranding is the right move for you.

Favorite Font Friday No. 5

Favorite Font Friday no. 5: Mixa | Pace Creative Design Studio

Happy favorite font Friday! How fun is this font? It's a cross between a script and a san serif font. If you were just using the capitals, you'd never know that this font was also a script. Pretty sneaky 😉 You can download Mixa here and the Extra Light weight is FREE. 
 

Mixa font

The Top 3 Reasons You Should Use Patterns in your Branding

Patterns make people smile and if you follow my work you know they make me smile too. More importantly, patterns can play a huge role in your brand recognition. They add a little something extra to the overall brand design and that is why I like to create patterns for my branding clients.

These three reasons will explain why patterns can make an impact in your brand design.
 

The Top 3 Reasons You Should Use Patterns in your Branding | Pace Creative Design Studio

1. People Remember Patterns

Our brains tend to pick up and recognize patterns faster. We rely on repetition as a way of remembering things, so I use this notion when designing brand identities. I create patterns from different elements throughout the overall brand to reinforce the brand’s essence and visual appeal. These patterns become memorable and add another layer of visual consistency to your brand.

Here are examples of brand patterns I designed for Brightside Creative Solutions. I focused on using the brand's icon (the "B") and created a series of signature patterns that could be used interchangeably across the brand. Repetition of the brand's "B" icon in the patterns was key to making the brand unforgettable.
 

Brightside Creative Solutions pattern design by Pace Creative Design Studio

You can see how the patterns were implemented in the collateral. The brand patterns are unique and unforgettable. People will remember getting their business cards and they will begin to associate these bold patterns with Brightside.
 

Brightside Creative Solutions branding by Pace Creative Design Studio

2.  Break the Mold

What brand does not want to stand out from their competition? More and more businesses are realizing the importance of branding. They understand they need a strong logo and a brand color scheme, but then they stop there and think their visual brand is complete. But you shouldn’t. Developing patterns makes your visual messaging more unique. Your brand will begin to stand out from your competition. The patterns will enhance your brand’s personality and your audience will notice. Using patterns is a fun, visual way of engaging your customers.

Most people would think a dentist practice would not need brand patterns, but these patterns for Sweet Tooth Pediatric Dentistry add visual appeal that makes them stand apart from most dentists. I created several simple and sweet confetti inspired patterns that were used on their business cards, website and more.
 

3.  Catch their Eye

Just adding your logo to your brand collateral or stationery does not count as branding. You want your collateral to be eye catching. You want your audience to recognize it as your brand and you want them to be engaged. Brand patterns add that eye catching interest that you are going for. They also allow you to stay consistent with your branding without heavily relying on just your logo. You can use them on your business cards, website, packaging, mailings, in your office or your storefront – the list could go on and on. In the end, your brand patterns add personal and memorable touches that your audience will be attracted to.

Not all brand patterns have to be intricate and bold. Sometimes the perfect pattern for a brand is subtle and not in your face. Your brand patterns need to reflect your business vision. For example, I created a very simple brand pattern for root + river. The wavy lines make you think of a river, but it also connects with how they help people, businesses and work cultures propel forward as they embrace the authenticity and soul of their brands.
 

Anyone can harness the benefits of brand patterns. They are beneficial for corporate companies, entrepreneurs, online shop owners, restaurants, clothing brands – basically they will work for all types of brands.

Don’t have brand patterns? Reach out to me and we can strategize how patterns can impact your brand.

Project Spotlight: Art Cart

Here is a behind the scenes look at the brand design for Art Cart.
 

A behind the scenes look at the branding of Art Cart by Pace Creative Design Studio

Overview

Art Cart is a mobile arts & crafts business, founded by two moms (and best friends), Amy and Jennifer. Their new business is inspired by their passion for the arts and DIY projects. They want children and adults to have fun exploring their creativity and not to be afraid to take creative risks. This “mom & mom” shop provides unique and personalized experiences that are specifically tailored to their customers. Whatever creative idea you have they will make it happen, from painting parties to even workshops were you can create succulents wreaths out of felt.

Creative Process

During the Discovery Phase, I learned more about the vision behind Art Cart. Jennifer and Amy were beyond excited to start their dream business and their enthusiasm was contagious. As always, the project started by narrowing in on their business goals, target market and more. They really emphasized who their target audience was down to even where they shopped. They wanted to target moms with a creative side, who were not afraid to DIY and get their hands dirty. These moms, who are probably so busy at work or raising littles ones, have lost touch with their creative side, but they yearn for it and want to explore it again with their friends or with their kids.

To attract these moms, the brand design needed to have a crafted and personable feel. The best way to create that feel was through a vintage styling that had whimsical elements with modern twist. This can be seen in the mood board below.

 

Art Cart mood board by Pace Creative Design Studio

Logo Design

To stay in line with the visual brand tone, I paired a modern font that had a feminine flair with a very playful serif font (that can be seen in the tagline). The addition of the pencil illustration really gave it that whimsical feel that we were going for.

 

Art Cart logo design by Pace Creative Design Studio

My favorite part of designing brands is adding flexibility and elements of surprise to the overall brand design. This alternative logo might be my favorite part of the Art Cart brand.
 

Art Cart logo design by Pace Creative Design Studio

Inspired by vintage design, I created a play on a floral wreath by designing a "doodle wreath" that captured the essence of Art Cart. I love all the art doodles around the primary logo like the ink bottle, the little trailer and of course the pencil icon. All the little details within the wreath highlight the whimsical appeal of the brand.

Color Palette

The feminine inspired color palette gives the brand a chic and crafted feel. The midnight blue, mint and blush colors combined with the bright pops of the pear and salmon colors add a touch of playful sophistication.

Art Cart brand colors | Brand design by Pace Creative Design Studio

Brand Illustration Style

The playful illustrations in the alternative wreath logo can also be used by themselves through out the brand. They have a quirky style and really emphasize the creative side of the business. As Art Cart grows, Jennifer and Amy will be investing in a vintage trailer, so I created a little icon to nod to that.

Art Cart brand illustration style | Brand design by Pace Creative Design Studio

Brand Patterns + Textures

Those illustrations also turned into brand patterns. Next I created brand textures. These consisted of up close acrylic paint textures, abstract watercolor patterns and watercolor splotches on kraft paper. This added another layer of intrigue to the overall brand design.
 

Art Cart brand patterns + textures by Pace Creative Design Studio

Brand Collateral

I then utilized the brand textures on the business cards to really highlight the vintage, whimsical and modern mood of the brand.
 

Art Cart business card designs by Pace Creative Design Studio

Looking for an update on your brand design? Let’s work together and figure out how design can impact your brand.


The Happy Clients

 
Art Cart founders – Jen and Amy
 
"Working with Jen could not have been any easier, at first I was a little worried since I have no knowledge of the design world but she talked us through every step of the way. I could not love our branding anymore and it just goes to show that Jen is truly a master at her craft, everything she does looks so effortless and beautiful." – Jennifer Britz
"Jen was the ultimate pleasure to work with. She guided us smoothly and professionally through her branding process, and did so in a way that allowed us to feel like we were truly a part of the creative process. By exploring our brand personality and learning the goals we had in mind, she emerged herself in the design process and the outcome was exceptional. We are thrilled with our identity package! And now we feel we have the tools to make our business a successful venture. Thank you for your incredible skills and your kindness, Jen! We wouldn't be here without you." – Amy Vericker 
 

Project Spotlight: Sweet Tooth Pediatric Dentistry

Here is a behind the scenes look at the brand design for Sweet Tooth Pediatric Dentistry.
 

Project Spotlight: Sweet Tooth Pediatric Dentistry Brand Design by Pace Creative Design Studio

Overview

Dr. Erica Pitera, a pediatric dentist in Connecticut, reached out to me to rebrand for her new dentist practice. She was in the process of taking over a dental office and it needed a new brand. The practice had been around for 30 years and was originally named after the previous dentist. Erica decided to rename the practice to Sweet Tooth Pediatric Dentistry, since kids are sweet. The sweetest (no pun intended 😉) part of her story was that she had been a patient there when she was little. The most important thing to Erica was that she wanted to make sure that the brand didn’t market kids eating lots of sweets, but wanted to be known as the place where sweet kids and healthy teeth are their speciality.

Creative Process

In the discovery phase, I learned more about the vision behind Sweet Tooth Pediatric Dentistry through the creative questionnaire that all my branding clients receive. As a young female dentist, Erica stood out in the market because most children feel comfortable around female dentists. Moms that are looking for dental care often feel overwhelmed and nervous when trying to find a dentist, so having a brand that highlighted a more feminine side was important. I created a mood board that reflected her vision of a brand that was modern, fresh, approachable and trusted.
 

Sweet Tooth mood board by Pace Creative Design Studio

Logo Design

I design most of my brands, so that there is a lot of creative flexibility and the Sweet Tooth brand was no different. I needed to make sure that there were several brand marks that could work on applications as small as a handle of a tooth brush to large signage.
 

Sweet Tooth brand design by Pace Creative Design Studio

Here are all the different brand marks for Sweet Tooth Pediatric Dentistry.
 

Sweet Tooth Pediatric Dentistry brand design by Pace Creative Design Studio

 

Color Palette

The Sweet Tooth color palette is fresh and modern with a bright and happy feel. Since the colors are so bright and vivid, the use of a lot of white space is important for the overall styling of the brand to stay sophisticated.

Sweet Tooth brand colors by Pace Creative Design Studio

Patterns

Patterns are one of my favorite brand elements. For the Sweet Tooth brand patterns, I created several simple confetti/sprinkles inspired patterns. The “sprinkles” give a playful wink back to the brand’s name. To complement these patterns it was important to also pair them with stripes.
 

Sweet Tooth Pediatric Dentistry brand patterns by Pace Creative Design Studio

Brand Illustration Style

To establish the youthful side of the brand even more, I created custom illustrations. The hand-drawn illustrations mixed with the brand’s more modern elements gave it a really fresh feel.

Sweet Tooth Pediatric Dentistry brand illustrations by Pace Creative Design Studio

Brand Collateral

It was a lot of fun building out the Sweet Tooth brand from business cards, to referral pads and to the design of the website, I was able to really capture the brand’s vibe – modern, fresh, approachable and trusted.
 

Sweet Tooth Pediatric Dentistry referral pad designs by Pace Creative Design Studio
Sweet Tooth Pediatric Dentistry web design by Pace Creative Design Studio
Sweet Tooth Pediatric Dentistry business cards by Pace Creative Design Studio

The Happy Client

 
Erica-headshot.png
 
"I am beyond thrilled with the final result of my branding design for my new pediatric dental office. I can be a very picky person when it comes to design, but I never second guessed my decision to hire Jennifer - she exceeded my expectations! She listened to my ideas and desires for the branding, was very receptive to any changes I requested, and always replied promptly and stayed on track through the entire process. She truly "got" my vision and executed it beautifully, I am so excited to share what we've come up with with the world. I would highly recommend working with Pace Creative Design Studio to any of my colleagues or friends!"

 

view more FEATURED PROJECTS

Project Spotlight: Brightside Creative Solutions Brand Design

Here is a behind the scenes look at the brand design for Brightside Creative Solutions.
 

Brightside Creative Solutions brand design by Pace Creative Design Studio

Overview

Holly and Jessica, co-owners of Brightside Creative Solutions, approached me to take on designing a new brand identity for their digital marketing business. They felt their current brand design was dull and did not reflect the energetic personality of their business. They wanted some bright and unique elements that could make their brand stand out and I couldn’t wait to make that happen for them.

Creative Process

Every branding project I work on starts with the discovery phase. Holly and Jessica filled out a comprehensive questionnaire, so I could gain a better understanding of their business vision. The biggest takeaway from the questionnaire was the unique value that they bring to their clients. As a duo, they bring this infectious enthusiasm in their one-on-one interactions that you don’t see very often in the world of digital marketing. As I learned more about Brightside, I became more inspired by Holly and Jessica. I was able to create a mood board that visually reflected their infectious enthusiasm that I even began to see with my own interactions with them.
 

Brightside Creative Solutions Mood Board by Pace Creative Design Studio


Primary + Secondary Logos

After the discovery phase, I knew that there needed to be several surprise elements within the brand. I designed a logotype, a secondary logo and several alternate marks that would allow creative flexibility for the digital brand. Each of the logo elements are full of energy and portray that playful and modern sensibility that the brand embodies.
 

Brightside Creative Solutions branding by Pace Creative Design Studio

Color Palette

For the brand colors, I chose a palette that was bright and light, but also had a feminine flair. The primary sunshine yellow evokes the sense of optimism and self-confidence, while the mix of the charcoal and mint colors adds a touch of sophistication.

Brightside Creative Solutions brand colors by Pace Creative Design Studio

Patterns

If you follow my work, you know I have a huge obsession with designing patterns and I couldn’t stop myself from creating several different ones for Brightside Creative Solutions. These fun and playful patterns add another exciting layer to the overall brand identity. My favorite part was using the alternate marks to create some of the patterns.
 

Brightside Creative Solutions brand pattern designs by Pace Creative Design Studio

Business Cards

From the beginning, Holly and Jessica emphasized how they wanted to start incorporating gold into their brand, so I could not resist designing their business cards to include gold foil. The addition of the gold foil was the perfect touch for this new brand design.
 

Brightside Creative Solutions brand stationery design by Pace Creative Design Studio

The Happy Client

 
Holly Lane, co-owner of Brightside Creative Solutions
 

HOLLY LANE
co-owner
Brightside Creative Solutions

“The brand elements Jennifer created PERFECTLY captured who we were. She gave us brand patterns that we are able to use on many of our new collateral. The whole process was smooth and done in a timely manner. We cannot recommend working with her enough! As a digital marketing company we know the value of a brand and are so happy to have a partner in someone like Jennifer who understands that as well.”