Design

Greeting Cards Now Being Sold at Target

BIG NEWS! BIG NEWS! Alert the presses! Two of my greeting card designs are now being sold at Target 🎯
 

Birthday Greeting Cards sold at Target | Pace Creative Design Studio

Last week, I walked into a Target store and saw my designs on the shelves! It was surreal and words can't even begin to express how excited I am. This has been one of my biggest dreams and I can't believe it is happening. They have started to roll out in select stores this month. So next time you are in Target look to see if your store has the Minted collection.
 

Greeting card designs by Pace Creative Design Studio | Sold at Target
Greeting card designs by Pace Creative Design Studio | Sold at Target
Greeting card designs by Pace Creative Design Studio | Sold at Target
Greeting card designs by Pace Creative Design Studio | Sold at Target

I had fun styling my cards at a photo styling workshop.

Elephant Birthday Card at Target | Designed by Pace Creative Design Studio
Elephant Birthday Card at Target designed by Pace Creative Design Studio
Go Wild Birthday Card at Target designed by Pace Creative Design Studio

Behind the scenes shot

Behind the scenes of styling my Target greeting cards | Pace Creative Design Studio

The Power Behind a 100 Day Project and How You Can Implement that Power in Your Brand

The Power Behind a 100 Day Project by Pace Creative Design Studio

I am 21 days into my second 100 Day Project and I have realized how powerful it is to do something consistently every day. Since January 4th, I have committed to designing a greeting card every day. It has challenged me to focus not only on my clients’ work, but to also focus on making time to develop and improve my skills as designer and illustrator.
 

#100happygreetings project by Pace Creative Design Studio

Dedicating time to do a project every day for 100 days has taught me several lessons and these lessons can easily be implemented into your brand design:

Be Accountable

Showing up every day proves to your audience that you are accountable. Social media makes this easy, but being on them every day isn't enough. It is important that your posts are consistently following your brand design guidelines, like using the right brand colors and not changing them up all the time. You have to hold your team accountable to make sure you brand looks the same across all platforms. A consistent brand increases customer recognition and I am always preaching about it. You can see for yourself here and here.

I’ve told my audience that I will be designing a card every day and if I decide to quit in the middle of the project it shows them that I’m not reliable. If your audience trusts you and feels like you are dependable then they will be a fan for life – and we all are looking for our own brand cheerleaders.

Build a Habit

Successful brands are built on habits. Habits make you accountable. What do you think is the number one habit that brands break? They do not speak directly to their target audience. You should be doing this every day. With each detail of your brand, especially your visual brand, you need to ask yourself how does this relate to my ideal customer? Does this connect with them? Do the brand colors catch their eye? Does the brand photography spark their curiosity? You need to constantly be checking in with your brand to make sure that it is connecting to your audience. You need to establish this as a habit, so that your customers feel like your brand is speaking directly to them.

Stay Curious

Being curious and creative are two very important aspects of my business that is why I have embarked on another 100 Day Project, but these two things should also be a priority for yours. Building habits are great, but you don’t want them to become stale. For example, with my 100 Day Project, I’m not sticking to one genre of cards. I use my curiosity to research different themes and creatively depict them through illustrations and patterns. This process of brainstorming new ideas every day will ultimately help me come up with creative ideas for my clients’ projects. That is why you should always be curious about new ideas and how they can creatively spark your business.


How do you plan on implementing these lessons into your business? Do you have an idea of what you can do for the next 100 days to step up your branding? Email me and tell me your plans. 
 

#100happygreetings project by Pace Creative Design Studio

The Fear in Branding

Branding has become quite the buzzword and rightfully so. Why? Because branding matters. 
 

Fear in Branding by Pace Creative Design Studio

“A brand is the set of expectations, memories, stories and relationships that, taken together account for a consumer’s decision to choose one product or service over another.” – Seth Godin

Branding Myth: Branding is just a logo.
The biggest misconception about branding is that it is all about the logo design. A logo is part of your brand and is important, but it is not the only piece. There are several important pieces that make up your brand. Your branding includes:

  • Brand Values
  • Brand Voice
  • Brand Story
  • Brand Goals
  • Brand Relationships (the emotional relationships with your audience or customer)
  • Brand Visual Identity (the look and feel of your business)
    • Logo: the mark that portrays your company in the most simplest form
    • Secondary logos/marks
    • Website
    • Brand elements – patterns, icons, photography, etc.
    • Marketing collateral – business cards, flyers, ads, social media graphics, etc.
    • Advertisements


Branding is the foundation of your business and is the reason why people are attracted to it. That is why it matters.

For the most part people understand why branding is important. After years of designing brand identities, I have noticed one big challenge that my clients face when it comes to visual branding — they are afraid of taking risks. Today, innovation and big ideas (more buzzwords) are what everyone strives for, but when you really dive deep you will begin to notice that people shy away from it. They will avoid taking a risk or just simply doing something new. Why is that? Because change is hard. Being different is hard. Innovation is definitely hard and so is being creative.


“I can’t understand why people are frightened of new ideas.
I’m frightened of the old ones.” – John Cage

The Fear
People come to me for branding design. They are looking for a fresh and unique brand identity for their business. Once I get into the branding process, I quickly realize they don’t want something fresh or unique, they want a design that is based off of what other people in their industry are doing. That right there is the epitome of fear in branding. They become so distracted by the trends and what their competitors are doing they forget about their brand values, their brand voice and their brand goals. This distraction leads to what I like to call design paralysis – meaning that people get so caught up in design trends that they go into a state of fear and are unable to take risks in design.

Taking risks in design doesn’t mean you will be going completely out of your comfort zone. It can be simple. For example, I just got married in January and while researching different vendors, I noticed that the wedding industry is full of brands that have floral or calligraphy logos. Is that a bad thing? No. Overall, if you are in the wedding industry you probably want to convey an elegant and romantic feel and one of the ways of portraying that is through beautiful script fonts and delicate florals. But your goal as a business should be to strive to being unique. Remember your brand values, voice and goals are some of the most important elements that dictate the design decisions for creating your visual brand. The most simple way of standing out might be to not have a calligraphy or a floral logo, but you have to make sure that the design decisions align with your brand. Just because I said that was the most simple way of standing does not mean that should be the reason for you. Each decision should reflect and highlight your overall brand.

To make sure that the visual identity aligns with your brand, you need to make sure that the designer you are working with takes the time to understand your business. Through my branding process, I spend a lot of time in the beginning dedicated to the discovery phase. The discovery phase is one of the most important aspects of the process. The goal is to understand your business at a deeper level. Before any design happens, I will need to know everything about your business including your story, vision, goals, target market and more. All of these elements will help in defining your visual brand.

So, what are you scared of? What about the branding process has you in a design paralysis? Email me and tell me your fears in branding.