A couple of weeks ago, I talked about the signs that your brand design needs a refresh, but sometimes a refresh is not enough and you need to commit to a full rebrand. Rebranding is an important step for your business, but should only be done if you truly need it. Here are a few signs that let you know when it is time to rebrand:
Here are a few signs that let you know when it is time to rebrand:
You have outgrown your brand.
When you started your business, you did not have a budget for hiring someone to design your brand. You went the DIY route, which worked for you in the beginning but now that your business has grown it no longer works.
Your brand design lacks emotion.
Your business was founded by your drive to make an impact. You need to rebrand if you design lacks passion. Without an emotional connection, your audience will not feel compelled to interact with your brand.
You have repositioned yourself in the market.
When you grow, your business tends to evolve and change. As you diversify your offerings and adjust who you are marketing to, you will notice that your brand design no longer depicts who you are as a company and it begins to fall flat.
Most importantly, the main reason to rebrand is so your business goals and values strategically align with how you are visually communicating to your audience.
Do you feel it is time to invest in redesigning your brand? Let’s chat and we can work together to figure out if rebranding is the right move for you.