I am 21 days into my second 100 Day Project and I have realized how powerful it is to do something consistently every day. Since January 4th, I have committed to designing a greeting card every day. It has challenged me to focus not only on my clients’ work, but to also focus on making time to develop and improve my skills as designer and illustrator.
Dedicating time to do a project every day for 100 days has taught me several lessons and these lessons can easily be implemented into your brand design:
Showing up every day proves to your audience that you are accountable. Social media makes this easy, but being on them every day isn't enough. It is important that your posts are consistently following your brand design guidelines, like using the right brand colors and not changing them up all the time. You have to hold your team accountable to make sure you brand looks the same across all platforms. A consistent brand increases customer recognition and I am always preaching about it. You can see for yourself here and here.
I’ve told my audience that I will be designing a card every day and if I decide to quit in the middle of the project it shows them that I’m not reliable. If your audience trusts you and feels like you are dependable then they will be a fan for life – and we all are looking for our own brand cheerleaders.
Build a Habit
Successful brands are built on habits. Habits make you accountable. What do you think is the number one habit that brands break? They do not speak directly to their target audience. You should be doing this every day. With each detail of your brand, especially your visual brand, you need to ask yourself how does this relate to my ideal customer? Does this connect with them? Do the brand colors catch their eye? Does the brand photography spark their curiosity? You need to constantly be checking in with your brand to make sure that it is connecting to your audience. You need to establish this as a habit, so that your customers feel like your brand is speaking directly to them.
Being curious and creative are two very important aspects of my business that is why I have embarked on another 100 Day Project, but these two things should also be a priority for yours. Building habits are great, but you don’t want them to become stale. For example, with my 100 Day Project, I’m not sticking to one genre of cards. I use my curiosity to research different themes and creatively depict them through illustrations and patterns. This process of brainstorming new ideas every day will ultimately help me come up with creative ideas for my clients’ projects. That is why you should always be curious about new ideas and how they can creatively spark your business.
How do you plan on implementing these lessons into your business? Do you have an idea of what you can do for the next 100 days to step up your branding? Email me and tell me your plans.