Here is a behind the scenes look at the brand design for Brightside Creative Solutions.
Holly and Jessica, co-owners of Brightside Creative Solutions, approached me to take on designing a new brand identity for their digital marketing business. They felt their current brand design was dull and did not reflect the energetic personality of their business. They wanted some bright and unique elements that could make their brand stand out and I couldn’t wait to make that happen for them.
Every branding project I work on starts with the discovery phase. Holly and Jessica filled out a comprehensive questionnaire, so I could gain a better understanding of their business vision. The biggest takeaway from the questionnaire was the unique value that they bring to their clients. As a duo, they bring this infectious enthusiasm in their one-on-one interactions that you don’t see very often in the world of digital marketing. As I learned more about Brightside, I became more inspired by Holly and Jessica. I was able to create a mood board that visually reflected their infectious enthusiasm that I even began to see with my own interactions with them.
Primary + Secondary Logos
After the discovery phase, I knew that there needed to be several surprise elements within the brand. I designed a logotype, a secondary logo and several alternate marks that would allow creative flexibility for the digital brand. Each of the logo elements are full of energy and portray that playful and modern sensibility that the brand embodies.
For the brand colors, I chose a palette that was bright and light, but also had a feminine flair. The primary sunshine yellow evokes the sense of optimism and self-confidence, while the mix of the charcoal and mint colors adds a touch of sophistication.
If you follow my work, you know I have a huge obsession with designing patterns and I couldn’t stop myself from creating several different ones for Brightside Creative Solutions. These fun and playful patterns add another exciting layer to the overall brand identity. My favorite part was using the alternate marks to create some of the patterns.
From the beginning, Holly and Jessica emphasized how they wanted to start incorporating gold into their brand, so I could not resist designing their business cards to include gold foil. The addition of the gold foil was the perfect touch for this new brand design.
The Happy Client
Brightside Creative Solutions
“The brand elements Jennifer created PERFECTLY captured who we were. She gave us brand patterns that we are able to use on many of our new collateral. The whole process was smooth and done in a timely manner. We cannot recommend working with her enough! As a digital marketing company we know the value of a brand and are so happy to have a partner in someone like Jennifer who understands that as well.”