“Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently.” – MultiChannel News
In today’s ever-changing marketplace it’s more important than ever that your brand be effective at telling your story. Not only do you need a good story, you also need to tell it very clearly with cohesive colors, emotions, fonts, and other design elements. Putting everything together in one unified message is the key to branding success.
Whether you know it or not, your brand is telling the story of you and your business. Every time someone visits your website or reads your Facebook post, they are forming an opinion about who you are and deciding if they can relate to your brand. But it’s often difficult for small business owners, and even large ones, to understand and design every part of a brand story without some help.
Here are a few things to remember about the visual elements of your brand story. These can help you create a brand that is compelling and effective.
- Your visual brand story is a way to communicate directly with a prospect. It tells a story and should create a lasting impression. It should be authentic and should create a sense of trust in the minds of your prospects.
- The design of your brand should visually represent/reflect the mood and tone of your brand story. In order to have a great brand story, start with the story and add your visual branding based on that story. Too many times we want to start with logos and colors and fonts before we’ve really identified the story of our brand.
- Every color is tied to an emotion. You can use the psychology behind a color to help tell your brand's story. Take a look at this blog I created to help you understand color and its impact on people. Is your story emotional, energetic, happy or sad? Use colors to reflect those emotions.
- Your brand story’s visual elements can help in 3 ways. They make the brand relatable, memorable and engaging. The images create a simple yet highly engaging entry point for consumers, while the text of your brand story gives them the details they are curious about.
I hope these basic tips will help you create or strengthen your brand story. I geek out when I’m talking brand design and I’d love a chance to help you design a brand with one-of-a-kind visuals you can be proud of. Let’s get to talking!